In 1988, Zecha established Amanpuri, the first Aman Resort and in so doing, reinvented the luxury vacation experience. His visionary philosophy was to create elegant, boutique accommodations with a minimalist and environmentally sensitive approach, combining intimacy and style with unparalleled service. This formula has since been replicated at Amanresorts worldwide to great acclaim. This same approach has been applied to his involvement with GHM since its inception in 1992, and has helped developed some of the most unique hotels and resorts in the world.